Ideal cars, which had announced no price cuts, are also starting to offer discounts. On August 30, Ideal Automobile officially announced the issuance of insurance subsidy policy with a time limit of 10,000 yuan. For any model of Ideal L9, Ideal L8 and Ideal L7 newly ordered from August 30,2023 (inclusive) to September 30,2023 (inclusive) and purchased through cooperative insurance institutions, you can enjoy insurance subsidy of 10,000 yuan. It is understood that this is the ideal car recently released the first nationwide promotion policy.
In response to this news, the ideal car said to the media: "Previously, the ideal car subsidy plus official policy, the total discount reached more than 20,000 news is false information." Local subsidies and retail promotion policies are subject to regional restrictions.” In addition, Liu Jie, vice president of ideal automobile business, also clarified this during Chengdu Auto Show: "There are some misinterpretations. At present, some of the promotion information you see is the short-term promotion activities carried out by the local team or the promotion activities subsidized by the local government after we decentralize the management right.”
Previously, Li Xiang, chairman and CEO of Ideal Auto, said that the ideal car would not cut prices, and users could not accept the sale of medium and large SUV of good brands for more than 200,000 yuan. In March of this year, the price war in the auto market was extremely fierce, and the ideal car did not launch price cuts or subsidies, but through the "insured" measures to dispel consumer concerns about buying cars. In addition, in the first quarter of this year's performance meeting, the ideal car management also reiterated "ideal car does not consider price reduction" view.
The ideal car didn't say why the promotion was launched, but industry insiders believe it may be aimed at boosting sales in the third quarter of this year. Data show, From May to July this year, Ideal car sales for 28,300, 32,600, 34,100 respectively, Annulus growth of 24.5%, 15.2%, 4.7% respectively, Growth showed a slowdown trend.
Data show that the ideal car sales in the first two quarters of this year are 52,600 and 86,500 respectively, while the sales guidance in the third quarter is 100,000 - 103,000 vehicles (average monthly sales volume is 33,000 - 34,500), which is significantly higher than the delivery volume in the first two quarters. It should be noted that July-August is the traditional off-season of the auto market. This ideal car launch can enjoy insurance subsidy 10,000 yuan preferential activity or to boost sales.
At present, the ideal car models for sale include the ideal L 9, L8 and L 7. In addition to the above models, the latest flagship model MEGA of Ideal Car will be officially released in December this year and delivered in February 2024. The official said: "The ideal MEGA will become the first sales volume of more than 500,000, regardless of energy form, regardless of body form."” According to the plan, in the third quarter of this year, the ideal L8 and ideal L9 target is to deliver more than 10,000 vehicles per month, the ideal L7 challenges the monthly delivery target of 15,000 vehicles, and challenges the monthly delivery of 40,000 vehicles in the fourth quarter of this year.
On August 29, the ideal car announced on the official micro blog that in the 35th week of 2023 (August 21-August 27), the weekly sales volume of ideal car was 7,700, which continued to rank first in the sales volume of China's new power brands; As of Aug.27, the ideal car sold 29,100 vehicles this month and is expected to sell more than 30,000 vehicles in August.
